A welcome change. The "Oh So Hard" leveling 1-60 or 1-70 on a PvP server was what, 1/30th of what most average players spend on their toon? It's just sad that it took them this long to figure out the logical.
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Good, though I have no idea why anyone would want to play on a PvP server intentionally. Other than to avoid paying for a character transfer. Blizzard fell way short on their promises for PvP realms.
Just to add to what Solanthious said, Doomhammer's best guild (Juggernaut) who had just downed Muru some 3-4 months ago(maybe less) actually transferred back then and leveled from 1-70 and within around 2 months they had already downed Muru again on their new toons, plus a few recruits. Why? Because of the lack of quality players on PVE servers. They were actually that desperate for them. Sad that the transfers didn't open up sooner for those guys, but it's funny to see them logging on randomly now and transferring their old toons over. Their bank holder transferred 165k over just yesterday. Good times.
Though, in addition to that, I just like the open PVP environment personally. I don't have intentions to leave my server because I've grown to like my guild quite a bit, but there's a certain draw to being able to jump on your flying mount whenever you feel like it and go hunting for unsuspecting scrubs =)